All about Digital Marketing And SEO

   Learn a few basic terms Keywords: Every google ad search depend upon  the keyword how people are searching for your services " These are the words or phrases that people type into Google Search, which trigger your ad to appear ." Bid: The maximum amount you are going to pay when some one click on ad to visit your website or call you. Quality Score:     This metric tells you how relevant your keywords are to your ad — and to your landing page (i.e. the webpage where people will be taken when they click your ad). A good Quality Score can lower your bid costs and improve your ad rank in the search results. Ad Rank:  This metric helps determine at what potion your ad will show when your ad is triggered with a relevant keyword, Your rank is determined using your bid, your Quality Score, and other factors. CPC (cost-per-click): The actual amount one pay for there ad  per click which you can set manually and automatically as per the requirement Set yo...

 Content Strategy  "Everywhere we hear in Digital Marketing Content is the King" Want to rank your website make your content look like the king of the topic your talking about . Today in this blog we are going to talk about some of the content writing strategy that can help to rank the website   Strategy As Follow Keyword Research-    The for most step is to find appropriate keyword for the content topic that website is talking about, the keyword must have some primary value and and some secondary value the best way to do keyword research is using google keyword planner or for the first you can just search for the topic on google related to topic we need to think from the user point of view how he/she is going to search for the topic on the internet. Keyword Search Intent - After the keyword is analysis is completed and we have a list of keyword for the content we need to find the google search intent which when you search for the keyword what google first ...

 SEO Checklist Before Real Audit In the  Digital World SEO is one of the main factor to bring your website rank and we have  many checklist to start our SEO Audit , but today in this blog we are going to talk about some the SEO checklist that we should keep in mind before we scan our website with some SEO tool . This checklist provide some factor that you can find by browsing the website itself without any tool . SEO Checklist Before Audit Scan Favicon- A favicon is a visual representation of your website and business, so users will identify with your brand based on the favicon you use.  Favicons are not directly responsible for your Search Engine Optimization, however, they are indirectly responsible and are an important tool for improving your ranking on search engines. SSL Certificate -   Incorporating an SSL component into your website also has benefits when it comes to Search Engine Optimization (SEO). SEO is the process of getting traffic from search resul...

  Core Web Vitals: How The New Ranking Signals Impact SEO Important Points Core Web Vitals Three metrics embedded in the Google page experience signal that measure the user experience of the page. Core Web Vitals measure how fast a page is visible, how long it takes before a user interacts with the page, and the visual stability of objects on the page. Metrics currently form Core Web Vitals Largest Contentful Paint (LCP), Delay of Initial Installation (FID), and Change of Layout (CLS), although this may change over time. Need to fix if the largest content of the website take time to load  How To Fix  Image Optimize  Where the image format should be jpeg 2000, jpeg-xp as per recommended  by Google  CSS And Java Script should be optimized  Faster Server responses should be maintain     Measure the layout shift of the website  How to fix  All Image should have fixed dimension for the website( css aspect ratio boxes )  ADD CDN...

What is Digital Marketing ? We live in a digital marketing world, but don't understand what it means. How can we get started? What are some things we should know? Digital marketing is a vast topic and new courses are coming out each day. To be a successful marketer, you need to learn the most important concepts and become proficient at them. To help you along your journey, I'm writing this blog series to help you learn the basics of digital marketing. Digital Marketing is an umbrella term for the marketing of services and products using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The purpose of digital marketing is to increase brand awareness, web traffic and ultimately sales. How to Make Digital Marketing Work for You? In the age of online marketing & business, your website is your storefront. It is the most direct way to connect with your audience. If you believe that your website is ju...