How to Make Digital Marketing Work for You: An ideas on digital marketing and its benefits.

What is Digital Marketing ?

We live in a digital marketing world, but don't understand what it means. How can we get started? What are some things we should know? Digital marketing is a vast topic and new courses are coming out each day. To be a successful marketer, you need to learn the most important concepts and become proficient at them. To help you along your journey, I'm writing this blog series to help you learn the basics of digital marketing.

Digital Marketing is an umbrella term for the marketing of services and products using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The purpose of digital marketing is to increase brand awareness, web traffic and ultimately sales.




How to Make Digital Marketing Work for You?

In the age of online marketing & business, your website is your storefront. It is the most direct way to connect with your audience. If you believe that your website is just a means to an end, then you are doing business wrong.

Digital marketing is a hot topic and it is still relatively new. We are still learning new things about digital marketing every day. If you are looking to hire a digital marketing agency, then you need to make sure that they have experience and knowledge about this field. Here are some simple steps, you can follow to make digital marketing work for you and help you get the results you want.

1. Search Engine Optimization (SEO)
Let’s start with a few of the best SEO practices that everyone should have in the bag. This will not improve the rates directly, but it is important to set yourself up for Google. 





    

SEO BASICS

GOOGLE SEARCH CONSOLE SETUP 





Google Search Console is a free tool for tracking your site’s organic search performance.

Things You Can  Do
  • Keyword Ranking 
  • Website Ranking 
  • Website Speed Improvement
  • Submit Sitemaps

GOOGLE ANALYTICS SETUP -






Google Analytics is a free tool that lets you see how many people are visiting your site, where they’re coming from, and how they’re interacting with it.


SEO PLUGIN INSTALLATION 

  

If you’re using WordPress, you’ll need an SEO plugin to help you optimize things like sitemaps and meta tag

Here are a few good options (you only need one):

  • YOAST
  • Rank Math
  • The SEO Framework

ROBOTS.TXT FILE  CREATION


Robots.txt is an empty text file that tells search engines where they can get in and out of your site.

It is always a good practice to have a robots.txt file, but it is necessary if you need to block search engines from explicit pages or categories on your site. For example, if you use an ecommerce store, you may not want them to crawl and index your cart page.


SUBMIT SITEMAP

Sitemaps tell search engines where to find important content on your site so they can easily crawl and index your pages.

Here’s what the sitemap looks like for our blog:














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